In the Loop – Project Rollout Plan

In the Loop is being built as a central hub for everything happening in the Valley — from school updates and road maintenance to art shows, new businesses, local events, and the stories of the people who make our communities special.

To make this sustainable, organized, and valuable for both residents and visitors, we are rolling the project out in phases.

Phase 1 – Building the Foundation

Focus: Gathering trusted information & growing our audience

We are currently building relationships with local contributors and trusted information sources to ensure updates are accurate, relevant, and community-driven.

If you are a:

• Business

• Organization

• Community group

• School, service, or facility

…and would like to be a contact for sharing updates, we’d love to connect with you.

Newsletter Launch

We will have two levels of Newsletter;

• Monthly for the general public with some basic information about the area, happenings, business highlights and promos

• The locals *membership will have all the juicy content: bi weekly, direct-to-your-inbox updates featuring local information, stories, events, and highlights from around the Valley.

*Membership Subscribers will receive full access to the Members Portal, where information will be available anytime — not just when a newsletter goes out.

Temporary Public Access

During this phase, the events calendar and select features will be available on the public website for a limited time. This allows everyone to explore how the platform works and get comfortable using it. It will always be free to advertise your events but it will live in the members portal.

Community members are encouraged to upload upcoming events and activities for the year. Add photos, links, and details for your garage sale, market, performance, course or anything else you want people to find!

Phase 2 – Launching the Members Portal

Focus: Moving community information into one organized space

In this phase, we will officially launch the In the Loop Members Portal.

This secure space will become the main home for community-based information, including:

• Local updates and notices

• School and civic information

• Community news

• The events calendar

• Ongoing resources for residents

We’ll be actively encouraging residents to sign up and will be collecting feedback to improve the experience and features.

Phase 3 – Supporting Local Business

Focus: Advertising, visibility, and collaboration

Once the community hub is established, we’ll begin offering business advertising and promotional packages designed to support local economic growth.

Opportunities will include:

• Content creation and business features

• Highlight reels and storytelling campaigns

• Display ads on the public site and members portal

• Newsletter features

• Blog content

• Social media promotion and ad campaigns

We will also develop “Stay & Play” packages, bringing together accommodations, activity providers, restaurants, and other businesses to create bundled visitor experiences.

✨ We handle the marketing and promotion — businesses get visibility and support.

Phase 4 – Visitor & Tourism Focus

Focus: Making the public site a go-to resource for travelers

In this phase, the public-facing website will be fully optimized as a resource for visitors to the area.

It will include:

• Travel and visitor information

• Public updates and seasonal highlights

• Local resources

• Business advertising

• A searchable business directory

• Featured events, attractions, and must-see spots

We will actively promote this platform across the province and through social media and marketing campaigns to increase awareness of the Valley and drive traffic to local businesses and organizations.

The Big Picture

In the Loop is designed to:

• Keep residents informed

• Strengthen community connections

• Support local businesses

• Make it easier for visitors to explore and experience the Valley

This is more than a website — it’s a shared community information hub, built step by step with local voices at the centre.